After exploring multiple fonts, icons and colors, it was determined it would be more strategic to keep the logo as similar to the current branding for continuity, consistency, and existing brand awareness. Using the same fonts and brand colors, we updated the logo by changing Freelance to Fundraising.

After updating the logo, we then moved on to updating Fordable Fundarising’s collateral: business cards were re-designed and ordered, powerpoint templates were created along with a multi page brand guide which served as a guide for both internal team members creating policy documents and external vendors. A cohesive brand emerged after consistently using the recommended logos, fonts, colors, and imagery. Fordable Fundraising continues to use the brand assets to this day.