Create a new identity for their grief camp.
The original grief camp was named after the primary sponsor. Kara wanted to increase brand awareness by keeping the new grief camp name under Kara. We utilized the Kara branding and created a new ‘Camp Kara’ logo that expanded on the original brand color palette. Create a sub-brand building upon Kara’s current branding that can be used to create digital and physical products for the camp in the future.
While the in-person grief camp was canceled due to Covid-19, the staff at Kara executed a virtual camp. Participants were mailed t-shirts with the new logo, and goodie bags. The new identity can be seen on the Kara website, Camp Kara brochure, and more.